The Nurturally Pumping Bra allows mothers to carry out their daily routines without the disruption of blocks of time spent breast pumping. Also aiming to tackle some of the taboos around breast pumping, the hands-free bra is intended to reintroduce physical activity or moments of Me-Time into a mother’s routine.
This is an internal product that was created and developed by CCDI, from the initial concept to prototyping, modelling, packaging and manufacture. CCDI has also designed the logo, and the product has been art directed and branded in-house. Available for purchase on the Nurturally website.
Nurturally Pumping Bra has been featured on designboom , The Future Laboratory and LS:N Global, it is a 2020 National Parenting Product Awards winner and won Silver in the MadeforMums Awards 2021.
